Eric Penz, an Author Solutions, Pearson author
"My book launched; I did it at the Borders in Redmond; and was overwhelmed that there was a hundred and some books sold and you had standing room only there. A lot of it was friends and family. But, that was kind of an emotional event for me actually. I wasn’t expecting to be choked up."
Eric Penz Author of the novel Cryptid: The Lost Legacy of Lewis & Clark 

Indiana self-publisher to partner with Harlequin

By Gregg Montgomery
Indianapolis Star
November 17, 2009

A match made in book publishing involves the affairs of a Bloomington, Ind.-based business.

Toronto-based Harlequin Enterprises Limited, known for its romance books designed for women, announced today it's launching a self-publishing partnership with Author Solutions Inc. The relationship with the Indiana business will be called Harlequin Horizons.

Author Solutions also operates offices in Indianapolis and Milton Keynes, England.

Don Seitz, Author Solutions senior vice president, said aspiring authors -- especially women who write romance novels -- will embrace the arrangement.

"Trust me this is one of the biggest categories in the book space," Seitz said of romance novels. "Harlequin dominates it and there are literally thousands and thousands of female would-be authors that this brand will open the doors to publishing their stories."

Harlequin and Author Solutions will bring more services to self-publishing authors -- including publishing, marketing and sales -- and the businesses will take a percentage of the sales, although no specifics of the financial arrangements of the partnership have been announced.

If successful, the partnership could also bring additional publishing and marketing jobs to the offices of Author Solutions, although no specific numbers are planned at this point, Seitz said.

Author Solutions already has similar partnerships with two Christian publishers, Thomas Nelsen and LifeWay, Seitz said.

"Harlequin Horizons expands upon Harlequin's tradition of providing wonderful opportunities for fresh voices in women's fiction," said Donna Hayes, publisher and CEO of Harlequin Enterprises, in a news release. "Partnering with Author Solutions Inc., the recognized world leader in self-publishing, is an innovative and original approach to discovering new authors to add to our traditional publishing programs."

Harlequin Horizons is the second such partnership Author Solutions has launched with a trade publisher in the last two months. The parent company of AuthorHouse, iUniverse, Trafford Publishing and Xlibris, Author Solutions brought to market more than 21,000 new titles in 2008.

Harlequin Enterprises reports it produces more than 110 titles monthly and publishes more than 1,100 authors.